Rod Martínez
Case studies

The work. Metrics and all.

Moderation, Creator Economy · 2025

Turned moderation into a tool creators trust

Rebuilt Account Health from a warning screen into a compliance surface creators actively check.

-15%
Support tickets after launch
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Editorial, Design System · 2023

Redesigned the site, grew the audience

Full rebrand and site redesign that took Decrypt from crypto-blog to editorial benchmark.

4.4M
Monthly unique visitors post-launch
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From friction to conversion, one test at a time
Growth, CRO · 2025

From friction to conversion, one test at a time

A/B testing programme that systematically removed friction from the subscription funnel.

+73%
Bundle subscriptions increase
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Built Decrypt's education platform from scratch.
Education, Web3 · 2022-2023

Built Decrypt's education platform from scratch.

Designed the learning platform and certificate system that issued 252k NFT credentials.

252k
NFT certificates minted
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Award-winning Web3 gaming platform.
Gaming, Web3 · 2022

Award-winning Web3 gaming platform.

Built from scratch. Game discovery, NFT assets, and 150+ titles unified in one launcher. Won Best Bitcoin Implementation at Miami Bitcoin Conference 2021.

#1
Bitcoin Conference 2021
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Built the rooms readers came back to
Editorial, Engagement · 2023

Built the rooms readers came back to

Designed topic-driven content hubs that gave Decrypt's audiences a destination, not just a feed.

0→1
Content hubs launched
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Made Bitcoin payments as easy as PayPal.
Fintech, Web3 · 2021–2022

Made Bitcoin payments as easy as PayPal.

Designed a crypto wallet for fast payments and currency transfers, built for people who'd never touched Web3.

0→1
Consumer wallet shipped
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Put company equity on-chain
Fintech, DeFi · 2021

Put company equity on-chain

Designed a decentralised stock market where companies could tokenise equity and trade without middlemen.

0→1
DeFi platform shipped
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