2026 · Developer Tools · Platform Design
Fanvue's App Store from 0 to 1
0→1
Developer platform, sole designer
I design systems
and how platforms grow
0-to-1, complex systems, monetisation, trust & safety. Six years in product design across crypto, media, legal compliance and the creator economy.
138 growth experimentsrun,29.7%won, about 3× the industry norm.+73%bundle subscriptions.
A developer platformfrom zero.252k certificatesissued.Moderationcreators actually check.
Case studies
Selected work from 2021 to 2026.
About
- Background
- Started in visual design, then picked up frontend along the way because I wanted to know how the thing actually got built.
- How I work
- Close to engineering and close to the business. Platform, growth, and the messy systems that connect them.
- Focus
- Activation flows, monetisation surfaces, and platform trust. Not just decoration.
Impact
Outcomes I can attribute to my own design work, with sources below.
Fanvue
+73%
Bundle subscriptions1
Decrypt
252k
Certificates issued2
Fanvue
15% faster
Moderation reviews3
Fanvue
29.7%
Experiment win rate4
Decrypt
4.4M
Monthly users5
- 1.Increase in bundle subscriptions from a bundle change I shipped through Fanvue's growth experiment programme.
- 2.NFT certificates issued through Decrypt University, the education platform I designed from scratch.
- 3.Reduction in moderation review time after I redesigned Account Health.
- 4.41 of the 138 growth experiments that ran to a result on Fanvue's Growth team (Feb 2025 to Apr 2026) came out as wins. Published win rates sit around 10% at Booking, Netflix and Google, and about a third at Microsoft.
- 5.Monthly unique visitors after the Decrypt site redesign and rebrand.
Testimonials
Words from founders, engineers, and designers I've shipped with.
"
Working alongside Rodrigo at Decrypt was an absolute pleasure. He is a creative thinker with a sharp eye for design and a strong technological background. His skill in making complex ideas user-friendly is impressive and adds real value. He brings a unique blend of innovative thinking and team spirit to every project!
Ilan Hazan
Co-founder & COO, Decrypt
"
Rodrigo is a rare designer who bridges vision and execution effortlessly. At Fanvue, he led key initiatives on the Growth team and drove the revamp of our design system, showing both technical depth and strong cross-functional leadership. He's intentional in his approach, communicates clearly, and brings energy that elevates everyone around him.
Maxi Schell
Senior Software Engineer, Fanvue
