Rod MartínezRod Martínez

I design platforms, systems, and the monetisation behind them

Eight years in design shipping product across crypto, compliance, media, creator economy, and fintech. Close to the business, clear on which metrics matter.

Revenue at stake
+$100M ARR
companies
Monthly Active users
+4M MAU
products
Shipped
4 products from 0→1
web3 · media · creator economy
Work

Nine case studies

All work (9) →
Designing Fanvue's Growth Hacking Engine

Designing Fanvue's Growth Hacking Engine

Fanvue · 2025 · Growth
+73%
Bundle subscriptions increase

Redesigned the site, grew the audience

Decrypt · 2023 · Editorial
4.4M
Monthly unique visitors post-launch
Built Decrypt's education platform from scratch.

Built Decrypt's education platform from scratch.

Decrypt · 2022-2023 · Education
252k
Web3 Education certificates issued
Rod Martínez

About

I started in visual design. I picked up some frontend along the way because I wanted to know how the thing actually got built. That curiosity is still how I work.

I sit close to engineering and close to the business. Platform, growth, and the messy systems that connect them.

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What people say

On the record

"
Working alongside Rodrigo at Decrypt was an absolute pleasure. He is a creative thinker with a sharp eye for design and a strong technological background. His skill in making complex ideas user-friendly is impressive and adds real value. He brings a unique blend of innovative thinking and team spirit to every project!
Ilan Hazan
Ilan Hazan
Co-founder & COO, Decrypt
"
Rodrigo is a rare designer who bridges vision and execution effortlessly. At Fanvue, he led key initiatives on the Growth team and drove the revamp of our design system, showing both technical depth and strong cross-functional leadership. He's intentional in his approach, communicates clearly, and brings energy that elevates everyone around him.
Maxi Schell
Maxi Schell
Senior Software Engineer, Fanvue
Fanvue
Decrypt
Dentsu
MBC Group
Toptal
Turin Labs
Elixir Games
Ctaima
Currently Available · Based in Europe, CET · Remote Worldwide

Open to senior product roles.

Fully remote, or relocating to Switzerland or the Netherlands for the right team.