Rod Martínez
Portfolio

Product Designer
for the hard problems,
that ship beautifully.

I've shipped product across crypto, compliance, media, creator economy, and fintech. Close to the business, clear on which metrics matter.

Rod Martínez
Revenue at stake
+$100M ARR
companies
Monthly Active users
+0M MAU
products
Shipped
0 products from 0→1
web3 · media · creator economy
Introduction
About

I'm a Senior Product Designer with +8 years in design across web3, media, and creator platforms. I work best where design has a job to do: activation flows, monetization surfaces, platform trust. Not just decoration.

I've led product design from 0→1, guided a company's design through hyper growth phases while reaching +$100M ARR, did a a full redesign of the world's #3 crypto media site, createad an educational platform with 250k NFT certificates, and led a growth experiments program that moved real conversion numbers.

If your product is close but the conversion isn't there yet, we should probably talk.

Selected Work

Selected work. Take a look.

All work (8) →
Fanvue · 2025

From friction to conversion, one test at a time

Growth, CRO
+73%
Bundle subscriptions increase
From friction to conversion, one test at a time
Decrypt · 2022-2023

Built Decrypt's education platform from scratch.

Education, Web3
252k
Web3 Education certificates issued
Built Decrypt's education platform from scratch.
View all work (8) →
What people say

Their words, not mine.

"
Working alongside Rodrigo at Decrypt was an absolute pleasure. He is a creative thinker with a sharp eye for design and a strong technological background. His skill in making complex ideas user-friendly is impressive and adds real value. He brings a unique blend of innovative thinking and team spirit to every project!
Ilan Hazan
Ilan Hazan
Co-founder & COO, Decrypt
"
Rodrigo is a rare designer who bridges vision and execution effortlessly. At Fanvue, he led key initiatives on the Growth team and drove the revamp of our design system, showing both technical depth and strong cross-functional leadership. He's intentional in his approach, communicates clearly, and brings energy that elevates everyone around him.
Maxi Schell
Maxi Schell
Senior Software Engineer, Fanvue
More on LinkedIn →
In good company
Fanvue
Decrypt
Dentsu
MBC Group
Toptal
Turin Labs
Elixir Games
Ctaima
Currently Available

Let's talk.
Consulting, side projects, or the right conversation.

Warm intros preferred. Cold ones welcome too. I reply within two working days.