About
Introduction
I'm a Senior Product Designer with +8 years in design across web3, media, and creator platforms. I work best where design has a job to do: activation flows, monetisation surfaces, platform trust. Not just decoration.
I've led product design from 0→1, guided a company's design through hyper growth phases while reaching +$100M ARR, did a a full redesign of the world's #3 crypto media site, createad an educational platform with 250k NFT certificates, and led a growth experiments programme that moved real conversion numbers.
If your product is close but the conversion isn't there yet, we should probably talk.
Experience
Fanvue
Senior Product Designer
Dec 2024 – Present
- —Shipped 100+ growth experiments across onboarding, conversion, and monetisation. 34.2% rolled out in 8 months, including a bundle change that drove +73% bundle subscriptions.
- —Designed Account Health and Warnings system from scratch, replacing email-only strike. 15% reduction in moderation review time post-launch.
- —Designed App Store and Developer Platform end-to-end. 30 app submissions before public launch.
- —Co-founded the Growth team with Head of Growth; defined experimentation process and design-to-data workflow.
- —Led the launch of a design system migration project across the full product.
Freelance
Senior Product Designer
Apr 2024 – Present
- —Delivered product design and UX/UI solutions for international clients across SaaS and consumer products.
- —Selected through top talent networks including Toptal and Arc.dev.
Decrypt Media
Senior Product Designer
Nov 2021 – Dec 2023
- —Redesigned Decrypt.co (world's #3 crypto news site) through UX and content strategy overhaul. Unique visitors grew from 3.6M to 4.4M post-launch.
- —Optimised key user journeys driving 30% growth in account creation and newsletter subscriptions.
- —Built Decrypt University from 0→1. +20 courses, 250K NFT certificates on Polygon, unlocked first Arabic market partnership.
- —Defined product strategy and roadmap with Head of Product and CTO.
- —Designed and launched 5 branded content hubs (culture, gaming, AI, education) — +15 partnerships, 37K NFT membership passes minted, and ad revenue growth.
CTAIMA
Product Designer
Apr 2021 – Nov 2021
- —Reduced customer support requests by 18% through UX audit and usability improvements across 2 core products.
- —Led design of a new legal compliance and access management web application from concept to MVP.
- —Conducted user research, user flows, personas, and usability testing to inform product decisions.
- —Coordinated design delivery across 4 engineering squads with Product Manager and Scrum Master.
Elixir Games & TurinLabs
Product Designer
Oct 2020 – May 2021
- —Designed UX/UI for Elixir.app, a Web3 gaming platform — 150+ games launched, awarded 1st prize at Miami Bitcoin Conference 2021.
- —Designed crypto wallet mobile app (TurinWallet) and DeFi web app following fintech and security UX patterns.
- —Led branding for TurinLabs parent brand and 5 product identities across the ecosystem.
- —Conducted UX research, user interviews, usability testing, and competitive analysis.
Freelance
UI/UX & Graphic Designer
Jan 2016 – Jan 2020
- —Delivered UX/UI and visual design for web applications, landing pages, and digital products across SaaS and consumer clients.
- —Created branding, illustration, and graphic design across print and digital media.
Education
Bachelor in Design & Communication
Universidad de Palermo
·
2024 – Present
Graphic Design Degree
Universidad de Palermo
·
Completed
Web Developer Bootcamp
Ironhack
·
Completed
Certifications
Toptal Certified Product Designer
Google UX Design Professional Certificate
Professional Scrum Master I
Professional Scrum Product Owner I
Arc.dev Certified Product Designer
Languages
Spanish
Native
English
Proficient
French
Advanced
Italian
Intermediate