Rod Martínez
← All work
Fanvue · 2025

From friction to conversion, one test at a time

A/B testing programme that systematically removed friction from the subscription funnel.

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Bundle subscriptions increase
GrowthCRO
From friction to conversion, one test at a time
Fanvue · final UI
Coming soon

The write-up is on its way.
Process, decisions, and outcomes — all documented.