Elixir Games Inc.

Elixir.app

A Web3 Gaming Platform for both Game Publishers and Gamers

Elixir.app

Elixir Games Inc.

A Web3 Gaming Platform for both Game Publishers and Gamers

Elixir.app

Elixir Games Inc.

A Web3 Gaming Platform for both Game Publishers and Gamers

Elixir Games Inc.

Elixir.app

A Web3 Gaming Platform for both Game Publishers and Gamers

Overview

Timeline

Dec 2020

Apr 2021

Role

Product Designer / UI

Team

CEO, 4 Senior Developers, 2 Junior Developers, 2 Blockchain Developers, Product Owner, Chief Marketing Officer.

Project type

Web App

Responsibilities

UX

UI

Prototypes

User Flows

Information Architecture

Key Stakeholders Alignment

Wireframes

Branding

Competitor Analysis

User Stories

Overview

Timeline

Dec 2020

Apr 2021

Role

Product Designer / UI

Team

CEO, 4 Senior Developers, 2 Junior Developers, 2 Blockchain Developers, Product Owner, Chief Marketing Officer.

Project type

Web App

Responsibilities

UX

UI

Prototypes

User Flows

Information Architecture

Key Stakeholders Alignment

Wireframes

Branding

Competitor Analysis

User Stories

Overview

Timeline

Dec 2020

Apr 2021

Role

Product Designer / UI

Team

CEO, 4 Senior Developers, 2 Junior Developers, 2 Blockchain Developers, Product Owner, Chief Marketing Officer.

Project type

Web App

Responsibilities

UX

UI

Prototypes

User Flows

Information Architecture

Key Stakeholders Alignment

Wireframes

Branding

Competitor Analysis

User Stories

Overview

Timeline

Dec 2020

Apr 2021

Role

Product Designer / UI

Team

CEO, 4 Senior Developers, 2 Junior Developers, 2 Blockchain Developers, Product Owner, Chief Marketing Officer.

Project type

Web App

Responsibilities

UX

UI

Prototypes

User Flows

Information Architecture

Key Stakeholders Alignment

Wireframes

Branding

Competitor Analysis

User Stories

Why did we build this?

In the gaming industry, indie creators struggle to reach niche audiences while traditional gamers face limitations in owning and monetizing game assets.

Furthermore, average players find it challenging to monetize their gaming hours beyond major tournament winnings.

Initial Utility

To create a game launcher for game publishers as well as a platform for gamers made by gamers. To bring a better gaming experience favoring users and boosting the creators economy.

Project Impact & Achievements

#1

Prize in Bitcoin Miami 2021

#1

Crypto News Website

#1

Prize in Bitcoin Miami 2021

#1

Game Launcher Platform on Web3

#1

Game Launcher Platform on Web3

150+

Games Launched through the App

150+

Games Launched through the App

Jump to

Jump to

Research & Interviews

top Quote

Initial Research

The initial research included studying other game launchers platforms and the main requirements and functionalities that the platform would includ. It also required understaning how a gaming NFT assets market could work and how we would bind together users wallet with the platform so they would be able to use their earnings or make in app purchases with their bitcoins.

Research & Interviews

top Quote

Initial Research

The initial research included studying other game launchers platforms and the main requirements and functionalities that the platform would includ. It also required understaning how a gaming NFT assets market could work and how we would bind together users wallet with the platform so they would be able to use their earnings or make in app purchases with their bitcoins.

Bottom quote

Research & Interviews

top Quote

Initial Research

The initial research included studying other game launchers platforms and the main requirements and functionalities that the platform would includ. It also required understaning how a gaming NFT assets market could work and how we would bind together users wallet with the platform so they would be able to use their earnings or make in app purchases with their bitcoins.

Bottom quote

Research & Interviews

top Quote

Initial Research

The initial research included studying other game launchers platforms and the main requirements and functionalities that the platform would includ. It also required understaning how a gaming NFT assets market could work and how we would bind together users wallet with the platform so they would be able to use their earnings or make in app purchases with their bitcoins.

User Stories & Flows

top Quote

Defining Users

The company had already a pool of users and stakeholders from other products they had developed, specifically games developed by the company. Users were easy to reach through differente Discord channels of projects were the company had been involved. We tried to identify common traits between those users to generate ideas for personas.

User Stories & Flows

top Quote

Defining Users

The company had already a pool of users and stakeholders from other products they had developed, specifically games developed by the company. Users were easy to reach through differente Discord channels of projects were the company had been involved. We tried to identify common traits between those users to generate ideas for personas.

Bottom quote

User Stories & Flows

top Quote

Defining Users

The company had already a pool of users and stakeholders from other products they had developed, specifically games developed by the company. Users were easy to reach through differente Discord channels of projects were the company had been involved. We tried to identify common traits between those users to generate ideas for personas.

Bottom quote

User Stories & Flows

top Quote

Defining Users

The company had already a pool of users and stakeholders from other products they had developed, specifically games developed by the company. Users were easy to reach through differente Discord channels of projects were the company had been involved. We tried to identify common traits between those users to generate ideas for personas.

IA & Wireframing

The general structure and IA of the app followed some general conventions for game launchers, as we wanted to take advantage of the already built mental models gamers have.

First sketches were build already in digital. We established online sessions in Figma with the Product Owner and Chief Marketing officer as wel as CEO, translating as a team info architecture into screens.

IA & Wireframing

The general structure and IA of the app followed some general conventions for game launchers, as we wanted to take advantage of the already built mental models gamers have.

First sketches were build already in digital. We established online sessions in Figma with the Product Owner and Chief Marketing officer as wel as CEO, translating as a team info architecture into screens.

Bottom quote

IA & Wireframing

The general structure and IA of the app followed some general conventions for game launchers, as we wanted to take advantage of the already built mental models gamers have.

First sketches were build already in digital. We established online sessions in Figma with the Product Owner and Chief Marketing officer as wel as CEO, translating as a team info architecture into screens.

Bottom quote

IA & Wireframing

The general structure and IA of the app followed some general conventions for game launchers, as we wanted to take advantage of the already built mental models gamers have.

First sketches were build already in digital. We established online sessions in Figma with the Product Owner and Chief Marketing officer as wel as CEO, translating as a team info architecture into screens.

HD Prototyping

The HI-FI prototype was built with it's main theme being a dark mode, a modern gaming aesthetic and a color palette derived from the already diverse color options in the Brand's logo.

HD Prototyping

The HI-FI prototype was built with it's main theme being a dark mode, a modern gaming aesthetic and a color palette derived from the already diverse color options in the Brand's logo.

Bottom quote

HD Prototyping

The HI-FI prototype was built with it's main theme being a dark mode, a modern gaming aesthetic and a color palette derived from the already diverse color options in the Brand's logo.

Bottom quote

HD Prototyping

The HI-FI prototype was built with it's main theme being a dark mode, a modern gaming aesthetic and a color palette derived from the already diverse color options in the Brand's logo.

Bottom quote

Outcomes

The project was a success among the Web3 Gaming scene and also a pioneer in Lightning Network implementation. Due to this, the company won the award of Best Bitcoin implementation in the Bitcoin Miami Conference 2021.

I left the company before launch and luckily they had an awesome Dev Team included Dani Estevez, an awesome Frontend who managed to implement big part of the UI while I was there and later leaded the way to finish the job.

Outcomes

The project was a success among the Web3 Gaming scene and also a pioneer in Lightning Network implementation. Due to this, the company won the award of Best Bitcoin implementation in the Bitcoin Miami Conference 2021.

I left the company before launch and luckily they had an awesome Dev Team included Dani Estevez, an awesome Frontend who managed to implement big part of the UI while I was there and later leaded the way to finish the job.

Bottom quote

Outcomes

The project was a success among the Web3 Gaming scene and also a pioneer in Lightning Network implementation. Due to this, the company won the award of Best Bitcoin implementation in the Bitcoin Miami Conference 2021.

I left the company before launch and luckily they had an awesome Dev Team included Dani Estevez, an awesome Frontend who managed to implement big part of the UI while I was there and later leaded the way to finish the job.

Bottom quote

Outcomes

The project was a success among the Web3 Gaming scene and also a pioneer in Lightning Network implementation. Due to this, the company won the award of Best Bitcoin implementation in the Bitcoin Miami Conference 2021.

I left the company before launch and luckily they had an awesome Dev Team included Dani Estevez, an awesome Frontend who managed to implement big part of the UI while I was there and later leaded the way to finish the job.

Branding

Logo

I was asked to think of a rebrand of the app's original logo. At first I refactored the logo, simplifying the forms. Afterwards, it seemed to me that it could be improved by some changes without a need for a complete rebranding. In that direction, I simplified the forms, adjusted a bit the color palettes and decided to go for a standing bottle, to give a sense of stability, while keeping the movement with the liquid inside of the bottle.

Branding

Logo

I was asked to think of a rebrand of the app's original logo. At first I refactored the logo, simplifying the forms. Afterwards, it seemed to me that it could be improved by some changes without a need for a complete rebranding. In that direction, I simplified the forms, adjusted a bit the color palettes and decided to go for a standing bottle, to give a sense of stability, while keeping the movement with the liquid inside of the bottle.

Branding

Logo

I was asked to think of a rebrand of the app's original logo. At first I refactored the logo, simplifying the forms. Afterwards, it seemed to me that it could be improved by some changes without a need for a complete rebranding. In that direction, I simplified the forms, adjusted a bit the color palettes and decided to go for a standing bottle, to give a sense of stability, while keeping the movement with the liquid inside of the bottle.

Branding

Logo

I was asked to think of a rebrand of the app's original logo. At first I refactored the logo, simplifying the forms. Afterwards, it seemed to me that it could be improved by some changes without a need for a complete rebranding. In that direction, I simplified the forms, adjusted a bit the color palettes and decided to go for a standing bottle, to give a sense of stability, while keeping the movement with the liquid inside of the bottle.

User Interface

User Interface

We wanted to take advantage of the most common patterns and mental models gamers already have. In that sense, our product has a lot in common with industry standards such as Steam and Epic Games. The biggest challenge was to implement in the design all the bitcoin rewards, NFTs and other blockchain functionalities.

User Interface

We wanted to take advantage of the most common patterns and mental models gamers already have. In that sense, our product has a lot in common with industry standards such as Steam and Epic Games. The biggest challenge was to implement in the design all the bitcoin rewards, NFTs and other blockchain functionalities.

User Interface

Palette

top Quote

We decided to go for a dark mode as main theme for the app, and to take advantage of the logo's vibrant colors. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them.

Palette

top Quote

We decided to go for a dark mode as main theme for the app, and to take advantage of the logo's vibrant colors. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them.

Bottom quote

Palette

top Quote

We decided to go for a dark mode as main theme for the app, and to take advantage of the logo's vibrant colors. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them.

Bottom quote

Palette

top Quote

We decided to go for a dark mode as main theme for the app, and to take advantage of the logo's vibrant colors. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them.

Rod Martinez © 2025

Rod Martinez © 2025

Rod Martinez © 2025