Resume

Projects

Email Me

Rod Martínez

Email Me

Resume

Projects

Email Me

Resume

Projects

A problem-solver, not a problem-talker. Experienced in leading design for complex cross-functional teams. Skilled in collaborating with engineering, product management, and company leaders to take products from concept to launch.

Balancing speed with quality, and product work with growth design work. Always advocating for creating great developer-designer relationships. Enthusiastic and adaptive.

Experienced in leading design for complex cross-functional teams and delivering user-centric product experiences. Skilled in collaborating with engineering, product management, and company leaders to take products from concept to launch. A problem-solver, not a problem-talker.

Enthusiastic and innovative. Always advocating for simplifying the work of developers and creating great developer-designer relationships.

Balancing speed with quality, and product work with growth design work.

Enthusiastic and innovative. Always advocating for simplifying the work of developers and creating great developer-designer relationships.

Balancing speed with quality, and product work with growth design work.

Experience

Senior Product Designer @ Fanvue

12/2024 - Present

Spain (Remote)

Fanvue empowers over 100K+ creators with an AI-driven platform to connect, create, and earn with their fans.

Growth Hacking team: 34.2% of experiments successful and fully rolled out over a 9 months period, improving signup and subscription rates.
Migration & Implementation of Design System & Screens to reflect new branding
New Features Designs for both B2C and final users.

Senior Product Designer @ Freelance / Toptal Network

04/2024 - 11/2024

Spain (Remote)

Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world.

Delivering design solutions for diverse clients in multiple Senior Product Designer
roles, successfully completing multiple design projects.

Senior Product Designer @ Decrypt Media

11/2021 - 11/2023

Spain (Remote)

Decrypt Media is an independent media brand covering stories from business, politics, art, culture, technology, education, and the latest news.

• Increased Unique visitors by 10% by redesigning the Decrypt.co website

Helped reach Website’s peak historical traffic at 5M unique visitors/mo

250k NFT Certificates issued to Decrypt University users as part of a digital certification initiative.
Contributed to an increase of 30% in new accounts creation and newsletter subscriptions due to Educational product and emails redesign and strategy .
Improved user engagement and main KPIs by leading the initial design, implementation and product launch of Decrypt's Educational Product.
Enhanced website functionality and brand presence by creating 5+ new company brands and thematic sections.
Defined product strategy and roadmap by collaborating with the Head of Product, CTO, cross-functional teams, ensuring alignment with company goals and enhancing overall product vision and growth strategy.

• Increased Unique visitors by 10% by redesigning the Decrypt.co website

Helped reach Website’s peak historical traffic at 5M unique visitors/mo

250k NFT Certificates issued to Decrypt University users as part of a digital certification initiative.
Contributed to an increase of 30% in new accounts creation and newsletter subscriptions due to Educational product and emails redesign and strategy .
Improved user engagement and main KPIs by leading the initial design, implementation and product launch of Decrypt's Educational Product.
Enhanced website functionality and brand presence by creating 5+ new company brands and thematic sections.
Defined product strategy and roadmap by collaborating with the Head of Product, CTO, cross-functional teams, ensuring alignment with company goals and enhancing overall product vision and growth strategy.

• Increased Unique visitors by 10% by redesigning the Decrypt.co website

Helped reach Website’s peak historical traffic at 5M unique visitors/mo

250k NFT Certificates issued to Decrypt University users as part of a digital certification initiative.
Contributed to an increase of 30% in new accounts creation and newsletter subscriptions due to Educational product and emails redesign and strategy .
Improved user engagement and main KPIs by leading the initial design, implementation and product launch of Decrypt's Educational Product.
Enhanced website functionality and brand presence by creating 5+ new company brands and thematic sections.
Defined product strategy and roadmap by collaborating with the Head of Product, CTO, cross-functional teams, ensuring alignment with company goals and enhancing overall product vision and growth strategy.

Product Designer @ CTAIMA

04/2021 - 11/2021

Spain (Remote)

One of the top 3 technology companies in Spain for Contractor Compliance, Workplace health & safety and Quality Assurance. It has offices in Portugal, Mexico, Chile and Colombia.

Reduced customer support calls by 15% by leading the first UX audit, improving usability for main products, CAE and CTAIMA Legal. Conducted UX research, including user stories, user flows and personas.
Kicked off new legal compliance and access management web app project by leading product design and collaborating with lead developers to define frontend stack, initial design system and styles and ensuring product features prioritization.
Streamlined product development processes by leading initiatives across 4 developer squads, along with the Scrum Master and Product Manager following business objectives.
UX Research, Journey Mapping, Personas, Competitive Audit

UX UI Designer & Frontend Developer
@ TurinLabs / Elixir Games Inc.

10/2020 - 05/2021

Spain (Remote)

TurinLabs empower individuals and companies to achieve financial freedom through crypto financial services.Elixir Games empowers the indie game ecosystems through innovation and engagement. Committed to propelling small studios to new horizons.

Achieved 1st prize at Miami Bitcoin conference 2021 with Elixir Games team by designing the UX and UI for Elixir.app, a prominent web3 gaming Platform
Led successful branding and rebranding initiatives for 5+ products to drive market recognition and user satisfaction
Developed a Crypto Wallet Mobile App and DeFi Pool Web App by following common banking, financial, and crypto patterns
Conducted UX Research, interviews, and Usability testing with Gaming, Crypto Wallets, and DeFi users to inform product design decisions
Built Frontend Components libraries, storybook and documentation with React, Grommet & Tailwind Css

UI UX & Graphic Designer
@ Freelancer

2016 - 2020

Argentina/USA (Remote)

UX design generalist
Created User Interfaces (UI)and assets for Web Applications & Landing Pages
Created Content for Graphic & Digital Campaigns
Implemented Branding and Corporate Visual Identity
Designed assets for printed ads and packaging

Education

Bachelor of Business in Design and Communication

Universidad de Palermo

Remote (2024-present)

Graphic Design Degree

Universidad de Palermo

Argentina

Web Developer Bootcamp

Ironhack

Spain

Certifications

Toptal Certified Product Designer

Toptal

Arc.dev Certified Product Designer

Arc.dev

UX Design Professional Certified

Google

Professional SCRUM Product Owner

Scrum.org

Professional SCRUM with User Experience

Scrum.org

'Tokenization in Blockchain' Bootcamp

Tutellus

Languages

Spanish

Native

English

Proeficient

French

Advanced

Italian

Intermediate

Contact

Email Me

Resume

Projects

Contact

Email Me

Resume

Projects

Resume

Projects

Resume

Projects

Resume

Projects