Rodrigo Martinez Medina
Product Designer
Experienced in leading design for complex cross-functional teams and delivering user-centric product experiences. Skilled in collaborating with engineering, product management, and company leaders to take products from concept to launch.
Enthusiastic and innovative. Always advocating for simplifying the work of developers and creating great developer-designer relationships.
Senior Product Designer @ Freelance / Toptal Network
04/2024 - Present
Spain (Remote)
Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world.
Delivering design solutions for diverse clients in multiple Senior Product Designer
roles, successfully completing multiple design projects.
Senior Product Designer @ Decrypt Media
11/2021 - 11/2023
Spain (Remote)
Decrypt Media is an independent media brand covering stories from business, politics, art, culture, technology, education, and the latest news.
Improved user engagement by 20% by leading the initial design and
implementation of Decrypt's Educational Product.
Contributed to an increase of 30% in new accounts creation and newsletter
subscriptions due to Educational product and emails redesign and strategy .
Issued 250k NFT Certificates to Decrypt University users as part of a digital
certification initiative.
Increased Unique visitors by 10% by redesigning the Decrypt.co website
Enhanced website functionality and brand presence by creating 5+ new company
brands and thematic sections.
Defined product strategy and roadmap by collaborating with the Head of Product,
CTO, cross-functional teams, ensuring alignment with company goals and
enhancing overall product vision.
Product Designer @ CTAIMA
04/2021 - 11/2021
Spain (Remote)
One of the top 3 technology companies in Spain for Contractor Compliance, Workplace health & safety and Quality Assurance. It has offices in Portugal, Mexico, Chile and Colombia.
Reduced customer support calls by 15% by leading the first UX audit, improving
usability for main products, CAE and CTAIMA Legal. Conducted UX research,
including user stories, user flows and personas.
Kicked off new legal compliance and access management web app project by
leading product design and collaborating with lead developers to define frontend
stack, initial design system and styles and ensuring product features prioritization.
Streamlined product development processes by leading initiatives across 4
developer squads, along with the Scrum Master and Product Manager following business objectives.
UX Research, Journey Mapping, Personas, Competitive Audit
UX UI Designer & Frontend Developer
@ TurinLabs / Elixir Games Inc.
10/2020 - 05/2021
Spain (Remote)
TurinLabs empower individuals and companies to achieve financial freedom through crypto financial services.Elixir Games empowers the indie game ecosystems through innovation
and engagement. Committed to propelling small studios to new horizons.
Achieved 1st prize at Miami Bitcoin conference 2021 with Elixir Games team by
designing the UX and UI for Elixir.app, a prominent web3 gaming Platform
Led successful branding and rebranding initiatives for 5+ products to drive market
recognition and user satisfaction
Developed a Crypto Wallet Mobile App and DeFi Pool Web App by following
common banking, financial, and crypto patterns
Conducted UX Research, interviews, and Usability testing with Gaming, Crypto
Wallets, and DeFi users to inform product design decisions
Built Frontend Components libraries, storybook and documentation with React, Grommet & Tailwind Css
UI UX & Graphic Designer
@ Freelancer
2016 - 2020
Argentina/USA (Remote)
UX design generalist
Created User Interfaces (UI)and assets for Web Applications & Landing Pages
Created Content for Graphic & Digital Campaigns
Implemented Branding and Corporate Visual Identity
Designed assets for printed ads and packaging
Universidad de Palermo
Remote (2024-present)
Universidad de Palermo
Argentina
Ironhack
Spain
Toptal
Arc.dev
Andela
Scrum.org
Scrum.org
Tutellus
Native
Proeficient
Advanced
Intermediate