TurinLabs
Turinpool
A Global Market for Liquid and Tokenized Equity
Turinpool
TurinLabs
A Global Market for Liquid and Tokenized Equity
TurinLabs
Turinpool
A Global Market for Liquid and Tokenized Equity
Turinpool
TurinLabs
A Global Market for Liquid and Tokenized Equity
Overview
Timeline
Dec 2020
Apr 2021
Role
Product Designer / UI
Team
CTO, 2 Senior Developers, Product Owner, 2 Company's stakeholders, Me
Project type
Web App
Responsibilities
UX
UI
Prototypes
User Flows
Information Architecture
Quantitative Research
Wireframes
User Research
Competitor Analysis
User Stories
Overview
Timeline
Dec 2020
Apr 2021
Role
Product Designer / UI
Team
CTO, 2 Senior Developers, Product Owner, 2 Company's stakeholders, Me
Project type
Web App
Responsibilities
UX
UI
Prototypes
User Flows
Information Architecture
Quantitative Research
Wireframes
User Research
Competitor Analysis
User Stories
Overview
Timeline
Dec 2020
Apr 2021
Role
Product Designer / UI
Team
CTO, 2 Senior Developers, Product Owner, 2 Company's stakeholders, Me
Project type
Web App
Responsibilities
UX
UI
Prototypes
User Flows
Information Architecture
Quantitative Research
Wireframes
User Research
Competitor Analysis
User Stories
Overview
Timeline
Dec 2020
Apr 2021
Role
Product Designer / UI
Team
CTO, 2 Senior Developers, Product Owner, 2 Company's stakeholders, Me
Project type
Web App
Responsibilities
UX
UI
Prototypes
User Flows
Information Architecture
Quantitative Research
Wireframes
User Research
Competitor Analysis
User Stories
Why did we build this?
TurinPool creates liquid markets to effortlessly tokenize company's equity, letting shareholders to make cash-outs and attracting new investors to these companies through cash-in operations.
We aimed to build Crypto Decentralized Pools that would allow holders of tokenized company shares the possibility to swap them for stable cryptocurrencies (like L-USDT), allowing them to build liquidity from their shares whenever they wanted.
Initial Utility
The initial MVP was the creation of a DeFi (decentralized Finances) Pool with a pair of L-USDT and Turin Tokens (Turinlabs tokenized company shares).
After the pool for TurinLabs token holders proved successful we'd’ scale and replicate for other companies.
Product Goals
Create DeFi Pools for tokenized Company shares
Give liquidity to those shares
Financial Freedom
A model that could be easily replicated
Jump to
Jump to
Research & Interviews
The initial research included understanding how different descentralized finances pools work, to understand common patterns and possible pain points in this type of products.
Competitive Audit
Competitive audit included both direct as well as indirect competitors. I tried to recognize mental models that crypto DeFi users have and to establish common design patterns they expect. I went through flows, and screens of different crypto DeFi products noting existing solutions to problems our product might face. I analized exchanges such as Binance, Coinbase, Gemini and Kraken among others as well as Pools and swap apps such as Uniswap, SushiSwap, Pancake, Kebab, etc
Research & Interviews
The initial research included understanding how different descentralized finances pools work, to understand common patterns and possible pain points in this type of products.
Competitive Audit
Competitive audit included both direct as well as indirect competitors. I tried to recognize mental models that crypto DeFi users have and to establish common design patterns they expect. I went through flows, and screens of different crypto DeFi products noting existing solutions to problems our product might face. I analized exchanges such as Binance, Coinbase, Gemini and Kraken among others as well as Pools and swap apps such as Uniswap, SushiSwap, Pancake, Kebab, etc
Bottom quote
Research & Interviews
The initial research included understanding how different descentralized finances pools work, to understand common patterns and possible pain points in this type of products.
Competitive Audit
The initial research included studying how different descentralized finances pools work, to understand possible pain points in this type of products.
Research & Interviews
The initial research included understanding how different descentralized finances pools work, to understand common patterns and possible pain points in this type of products.
Competitive Audit
Competitive audit included both direct as well as indirect competitors. I tried to recognize mental models that crypto DeFi users have and to establish common design patterns they expect. I went through flows, and screens of different crypto DeFi products noting existing solutions to problems our product might face. I analized exchanges such as Binance, Coinbase, Gemini and Kraken among others as well as Pools and swap apps such as Uniswap, SushiSwap, Pancake, Kebab, etc
Bottom quote
User Stories & Flows
The company had already a pool of users and stakeholders from other products they had developed. Our first approach was to try to identify common traits between those users to generate ideas for personas. I choose a diverse pool from our existing audience to reate realistic personas.
Stories
After the initial research and establishing the main audience, we went on to the proccess of creating the first stories, that would serve both the design and development team. And that would help the Product Owner to establish the Road Map and guidance for future team members.
User Stories & Flows
The company had already a pool of users and stakeholders from other products they had developed. Our first approach was to try to identify common traits between those users to generate ideas for personas. I choose a diverse pool from our existing audience to reate realistic personas.
Stories
After the initial research and establishing the main audience, we went on to the proccess of creating the first stories, that would serve both the design and development team. And that would help the Product Owner to establish the Road Map and guidance for future team members.
Bottom quote
User Stories & Flows
The company had already a pool of users and stakeholders from other products they had developed. Our first approach was to try to identify common traits between those users to generate ideas for personas. I choose a diverse pool from our existing audience to reate realistic personas.
Stories
After the initial research and establishing the main audience, we went on to the proccess of creating the first stories, that would serve both the design and development team. And that would help the Product Owner to establish the Road Map and guidance for future team members.
User Stories & Flows
The company had already a pool of users and stakeholders from other products they had developed. Our first approach was to try to identify common traits between those users to generate ideas for personas. I choose a diverse pool from our existing audience to reate realistic personas.
Stories
After the initial research and establishing the main audience, we went on to the proccess of creating the first stories, that would serve both the design and development team. And that would help the Product Owner to establish the Road Map and guidance for future team members.
Bottom quote
Wireframing
top Quote
Information Architecture
Defining the information structure at the beginning was a challenge as we were not sure if we would follow a Crypto Exchange structure or a Decentralised Finances pool structure pattern. We moved forwards with the standar structure of most popular Descentralized finances pools.
Wireframing
top Quote
Information Architecture
Defining the information structure at the beginning was a challenge as we were not sure if we would follow a Crypto Exchange structure or a Decentralised Finances pool structure pattern. We moved forwards with the standar structure of most popular Descentralized finances pools.
Bottom quote
Wireframing
top Quote
Information Architecture
Defining the information structure at the beginning was a challenge as we were not sure if we would follow a Crypto Exchange structure or a Financial pool structure pattern. We went for a standarized structure of most popular Descentralized finances pools.
Wireframing
top Quote
Information Architecture
Defining the information structure at the beginning was a challenge as we were not sure if we would follow a Crypto Exchange structure or a Decentralised Finances pool structure pattern. We moved forwards with the standar structure of most popular Descentralized finances pools.
Bottom quote
HD Prototyping
Our biggest mistake during the project was the wrong definition of the Low-Fidelity prototypes which led to an erroneous structure in the High-Fidelity prototypes.
After a meeting with the Product Owner and a Senior Developer we redefined the product's main flows and we found solutions that would lead us to the current product screens and state.
HD Prototyping
Our biggest mistake during the project was the wrong definition of the Low-Fidelity prototypes which led to an erroneous structure in the High-Fidelity prototypes.
After a meeting with the Product Owner and a Senior Developer we redefined the product's main flows and we found solutions that would lead us to the current product screens and state.
Bottom quote
HD Prototyping
Our biggest mistake during the project was the wrong definition of the Low-Fidelity prototypes which led to an erroneous structure in the High-Fidelity prototypes.
After a meeting with the Product Owner and a Senior Developer we redefined the product's main flows and we found solutions that would lead us to the current product screens and state.
HD Prototyping
Our biggest mistake during the project was the wrong definition of the Low-Fidelity prototypes which led to an erroneous structure in the High-Fidelity prototypes.
After a meeting with the Product Owner and a Senior Developer we redefined the product's main flows and we found solutions that would lead us to the current product screens and state.
Bottom quote
Testing & Feedback
top Quote
Surveys & Unmoderated Tests
For testing the general feel about the product I did some 5 seconds testing as well as unmoderated surveys, and first impressions tests, testing both Landing Page and the app. I also did some click-through tests for getting heat maps and information and see if main actions were correctly interpreted by users. This types of testings wede done for both LO-FI as well as Hi-FI prototypes and wireframes.
Testing & Feedback
top Quote
Surveys & Unmoderated Tests
For testing the general feel about the product I did some 5 seconds testing as well as unmoderated surveys, and first impressions tests, testing both Landing Page and the app. I also did some click-through tests for getting heat maps and information and see if main actions were correctly interpreted by users. This types of testings wede done for both LO-FI as well as Hi-FI prototypes and wireframes.
Bottom quote
Testing & Feedback
top Quote
Surveys & Unmoderated Tests
For testing the general feel about the product I did some 5 seconds testing as well as unmoderated surveys, and first impressions tests, testing both Landing Page and the app. I also did some click-through tests for getting heat maps and information and see if main actions were correctly interpreted by users. This types of testings wede done for both LO-FI as well as Hi-FI prototypes and wireframes.
Testing & Feedback
top Quote
Surveys & Unmoderated Tests
For testing the general feel about the product I did some 5 seconds testing as well as unmoderated surveys, and first impressions tests, testing both Landing Page and the app. I also did some click-through tests for getting heat maps and information and see if main actions were correctly interpreted by users. This types of testings wede done for both LO-FI as well as Hi-FI prototypes and wireframes.
Bottom quote
Branding
top Quote
The corporate image, along with the logo came as a consequence of the design of a parent brand (Turinlabs) that would host an ecosystem of inter related products. In this context I designed the main brand + 5 products logos and visual identity basics.
Branding
top Quote
The corporate image, along with the logo came as a consequence of the design of a parent brand (Turinlabs) that would host an ecosystem of inter related products. In this context I designed the main brand + 5 products logos and visual identity basics.
Bottom quote
Branding
top Quote
The corporate image, along with the logo came as a consequence of the design of a parent brand (Turinlabs) that would host an ecosystem of inter related products. In this context I designed the main brand + 5 products logos and visual identity basics.
Branding
top Quote
The corporate image, along with the logo came as a consequence of the design of a parent brand (Turinlabs) that would host an ecosystem of inter related products. In this context I designed the main brand + 5 products logos and visual identity basics.
Bottom quote
User Interface
top Quote
Research for common patterns and structures included both direct as well as indirect competitors. In regards of visual design, I tried to recognize mental models that crypto users have and to establish common design patterns they expect from their use of Defi Pools and Cryptocurrency exchanges. I found specially useful as inspiration, dashboards from crypto exchanges as well as the super simplified home screens from Descentralized finances pools. I took special care in analyzing how competitors manage the transactions screens and was careful of informing the user at all times in which stage of the process he was.
User Interface
top Quote
Research for common patterns and structures included both direct as well as indirect competitors. In regards of visual design, I tried to recognize mental models that crypto users have and to establish common design patterns they expect from their use of Defi Pools and Cryptocurrency exchanges. I found specially useful as inspiration, dashboards from crypto exchanges as well as the super simplified home screens from Descentralized finances pools. I took special care in analyzing how competitors manage the transactions screens and was careful of informing the user at all times in which stage of the process he was.
Bottom quote
User Interface
top Quote
Research for common patterns and structures included both direct as well as indirect competitors. In regards of visual design, I tried to recognize mental models that crypto users have and to establish common design patterns they expect from their use of Defi Pools and Cryptocurrency exchanges. I found specially useful as inspiration, dashboards from crypto exchanges as well as the super simplified home screens from Descentralized finances pools. I took special care in analyzing how competitors manage the transactions screens and was careful of informing the user at all times in which stage of the process he was.
User Interface
top Quote
Research for common patterns and structures included both direct as well as indirect competitors. In regards of visual design, I tried to recognize mental models that crypto users have and to establish common design patterns they expect from their use of Defi Pools and Cryptocurrency exchanges. I found specially useful as inspiration, dashboards from crypto exchanges as well as the super simplified home screens from Descentralized finances pools. I took special care in analyzing how competitors manage the transactions screens and was careful of informing the user at all times in which stage of the process he was.
Bottom quote
Palette
top Quote
The gold color would stand for the wealth while the chosen sober green color would mean trust and could also be associated to money. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them
Palette
top Quote
The gold color would stand for the wealth while the chosen sober green color would mean trust and could also be associated to money. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them
Bottom quote
Palette
top Quote
The gold color would stand for the wealth while the chosen sober green color would mean trust and could also be associated to money. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them
Palette
top Quote
The gold color would stand for the wealth while the chosen sober green color would mean trust and could also be associated to money. We built a palette consisting of the following colors categories: main, accent1, accent2, grays, danger, pass(green), warning(orange), danger(red). We had 10 shades for each color anticipating the freedom of use for developers and the possible styling libraries that would be used by them
Bottom quote