Fanvue

The platform where AI & human creators earn more

Fanvue is a leading creator monetization platform empowering creators to earn through subscriptions, PTV (pay-to-view) content, and direct fan interaction.

Web Design

NSFW

Tag 3

Date:

Dec 2024 - Ongoing

Project Type:

Web App / PWA

Role:

Senior Product Designer / Growth Designer

Team:

Product Team: PM, CEO, Lead Designer, myself, 15 engineers. Growth Team: Manager, 2 engineers, marketing/copywriter, myself.

Responsibilities:

UX/UI

Fan Monetization Flows

Prototypes

Design Systems

User Flows

Growth Design

Rapid A/B Experimentation

Conversion Optimization

Cross-Team Collaboration

Quantitative Analysis

Context

Fanvue is a creator monetization platform where fans can subscribe to exclusive content, unlock media via PTV (pay-to-view), and interact directly with their favorite creators. I work across both the core product team (alongside the Head of Product Designer) and the growth team, where I’m the sole designer. My main focus is on the fan-side experience — the most public-facing and widely accessible part of the platform as well as increasing conversion to reach the business monetization goals.

Fanvue

The platform where AI & human creators earn more

Fanvue is a leading creator monetization platform empowering creators to earn through subscriptions, PTV (pay-to-view) content, and direct fan interaction.

Web Design

NSFW

Tag 3

Date:

Dec 2024 - Ongoing

Project Type:

Web App / PWA

Role:

Senior Product Designer / Growth Designer

Team:

Product Team: PM, CEO, Lead Designer, myself, 15 engineers. Growth Team: Manager, 2 engineers, marketing/copywriter, myself.

Responsibilities:

UX/UI

Fan Monetization Flows

Prototypes

Design Systems

User Flows

Growth Design

Rapid A/B Experimentation

Conversion Optimization

Cross-Team Collaboration

Quantitative Analysis

Context

Fanvue is a creator monetization platform where fans can subscribe to exclusive content, unlock media via PTV (pay-to-view), and interact directly with their favorite creators. I work across both the core product team (alongside the Head of Product Designer) and the growth team, where I’m the sole designer. My main focus is on the fan-side experience — the most public-facing and widely accessible part of the platform as well as increasing conversion to reach the business monetization goals.

Fanvue

The platform where AI & human creators earn more

Fanvue is a leading creator monetization platform empowering creators to earn through subscriptions, PTV (pay-to-view) content, and direct fan interaction.

Web Design

NSFW

Tag 3

Date:

Dec 2024 - Ongoing

Project Type:

Web App / PWA

Role:

Senior Product Designer / Growth Designer

Team:

Product Team: PM, CEO, Lead Designer, myself, 15 engineers. Growth Team: Manager, 2 engineers, marketing/copywriter, myself.

Responsibilities:

UX/UI

Fan Monetization Flows

Prototypes

Design Systems

User Flows

Growth Design

Rapid A/B Experimentation

Conversion Optimization

Cross-Team Collaboration

Quantitative Analysis

Context

Fanvue is a creator monetization platform where fans can subscribe to exclusive content, unlock media via PTV (pay-to-view), and interact directly with their favorite creators. I work across both the core product team (alongside the Head of Product Designer) and the growth team, where I’m the sole designer. My main focus is on the fan-side experience — the most public-facing and widely accessible part of the platform as well as increasing conversion to reach the business monetization goals.

Fanvue in Numbers

#

1

Rising Adult Creator Platform

+

4M

Monthly Visits

100

%

Creator-Fan Monetization

Fan Signups YoY

Impact & Achievements

35

%

Success on Growth Experiments

+

80

Growth Design solutions

Total Renewals

Fans Subscriptions Revenue

Chats Revenue

Total Paid Subscriptions

Fanvue in Numbers

#

1

Rising Adult Creator Platform

+

4M

Monthly Visits

100

%

Creator-Fan Monetization

Fan Signups YoY

Impact & Achievements

35

%

Success on Growth Experiments

+

80

Growth Design solutions

Total Renewals

Fans Subscriptions Revenue

Chats Revenue

Total Paid Subscriptions

Fanvue in Numbers

#

1

Rising Adult Creator Platform

+

4M

Monthly Visits

100

%

Creator-Fan Monetization

Fan Signups YoY

Impact & Achievements

#

1

Rising Adult Creator Platform

+

4M

Monthly Visits

100

%

Creator-Fan Monetization

Fan Signups YoY

NDA on this project

Due to privacy and platform policies, I only showcase here fan-facing flows — the part of the product available to any logged-in user.

These include: • Creator profile views • Fan messaging/chat interface • PTV unlock and subscription flows • Tip and fan action modals.

NDA on this project

Due to privacy and platform policies, I only showcase here fan-facing flows — the part of the product available to any logged-in user.

These include: • Creator profile views • Fan messaging/chat interface • PTV unlock and subscription flows • Tip and fan action modals.

NDA on this project

Due to privacy and platform policies, I only showcase here fan-facing flows — the part of the product available to any logged-in user.

These include: • Creator profile views • Fan messaging/chat interface • PTV unlock and subscription flows • Tip and fan action modals.

Product + Growth Hacking

I focus on improving the end-to-end fan journey — from discovering creators to tipping, subscribing, and unlocking content. My role sits at the intersection of product and growth, balancing seamless UX with monetization goals.

I collaborate daily with PM, co-founders, marketing team and engineer to ship fast, iterative improvements. On the product side, I support design on both Creator and Fan side projects, in coordination with the Lead Designer. On the growth side, I independently drive design for conversion-focused initiatives and experimentation. Key areas I work on: • Redesigning fan unlock and subscription flows for higher clarity and engagement • Improving mobile-first navigation and interaction patterns • Designing fan chat, media unlocks, and action modals • Creating scalable, testable UI for A/B experimentation Upholding performance, accessibility, and user privacy throughout

Product + Growth Hacking

I focus on improving the end-to-end fan journey — from discovering creators to tipping, subscribing, and unlocking content. My role sits at the intersection of product and growth, balancing seamless UX with monetization goals.

I collaborate daily with PM, co-founders, marketing team and engineer to ship fast, iterative improvements. On the product side, I support design on both Creator and Fan side projects, in coordination with the Lead Designer. On the growth side, I independently drive design for conversion-focused initiatives and experimentation. Key areas I work on: • Redesigning fan unlock and subscription flows for higher clarity and engagement • Improving mobile-first navigation and interaction patterns • Designing fan chat, media unlocks, and action modals • Creating scalable, testable UI for A/B experimentation Upholding performance, accessibility, and user privacy throughout

Product + Growth Hacking

I focus on improving the end-to-end fan journey — from discovering creators to tipping, subscribing, and unlocking content. My role sits at the intersection of product and growth, balancing seamless UX with monetization goals.

I collaborate daily with PM, co-founders, marketing team and engineer to ship fast, iterative improvements. On the product side, I support design on both Creator and Fan side projects, in coordination with the Lead Designer. On the growth side, I independently drive design for conversion-focused initiatives and experimentation. Key areas I work on: • Redesigning fan unlock and subscription flows for higher clarity and engagement • Improving mobile-first navigation and interaction patterns • Designing fan chat, media unlocks, and action modals • Creating scalable, testable UI for A/B experimentation Upholding performance, accessibility, and user privacy throughout

Speed + Flexibility

Designing at Fanvue pushes me to think across two worlds: product and growth. I’m constantly balancing long-term UX improvements with the speed and flexibility needed for growth testing. Working in a highly sensitive creator ecosystem also deepens my understanding of trust, discretion, and responsible design.

Speed + Flexibility

Designing at Fanvue pushes me to think across two worlds: product and growth. I’m constantly balancing long-term UX improvements with the speed and flexibility needed for growth testing. Working in a highly sensitive creator ecosystem also deepens my understanding of trust, discretion, and responsible design.

Speed + Flexibility

Designing at Fanvue pushes me to think across two worlds: product and growth. I’m constantly balancing long-term UX improvements with the speed and flexibility needed for growth testing. Working in a highly sensitive creator ecosystem also deepens my understanding of trust, discretion, and responsible design.

Rod Martinez © 2025

Rod Martinez © 2025

Rod Martinez © 2025