Fanvue

The platform where AI & human creators earn more

Fanvue is a leading creator monetization platform empowering creators to earn through subscriptions, PTV (pay-to-view) content, and direct fan interaction.

Creator economy

NSFW

Growth Hacking

Date:

Dec 2024 - Ongoing

Project Type:

Web App / PWA

Role:

Senior Product Designer / Growth Designer

Team:

Product Team: PM, CEO, Lead Designer, myself, 15 engineers. Growth Team: Manager, 2 engineers, marketing/copywriter, myself.

Responsibilities:

UX/UI

Fan Monetization Flows

Prototypes

Design Systems

User Flows

Growth Design

Rapid A/B Experimentation

Conversion Optimization

Cross-Team Collaboration

Quantitative Analysis

Context

Fanvue is a creator monetization platform where fans can subscribe to exclusive content, unlock media via PTV (pay-to-view), and interact directly with their favorite creators. I work across both the core product team (alongside the Head of Product Designer) and the growth team, where I’m the sole designer. My main focus is on the fan-side experience — the most public-facing and widely accessible part of the platform as well as increasing conversion to reach the business monetization goals.

Fanvue

The platform where AI & human creators earn more

Fanvue is a leading creator monetization platform empowering creators to earn through subscriptions, PTV (pay-to-view) content, and direct fan interaction.

Creator economy

NSFW

Growth Hacking

Date:

Dec 2024 - Ongoing

Project Type:

Web App / PWA

Role:

Senior Product Designer / Growth Designer

Team:

Product Team: PM, CEO, Lead Designer, myself, 15 engineers. Growth Team: Manager, 2 engineers, marketing/copywriter, myself.

Responsibilities:

UX/UI

Fan Monetization Flows

Prototypes

Design Systems

User Flows

Growth Design

Rapid A/B Experimentation

Conversion Optimization

Cross-Team Collaboration

Quantitative Analysis

Context

Fanvue is a creator monetization platform where fans can subscribe to exclusive content, unlock media via PTV (pay-to-view), and interact directly with their favorite creators. I work across both the core product team (alongside the Head of Product Designer) and the growth team, where I’m the sole designer. My main focus is on the fan-side experience — the most public-facing and widely accessible part of the platform as well as increasing conversion to reach the business monetization goals.

Fanvue

The platform where AI & human creators earn more

Fanvue is a leading creator monetization platform empowering creators to earn through subscriptions, PTV (pay-to-view) content, and direct fan interaction.

Creator economy

NSFW

Growth Hacking

Date:

Dec 2024 - Ongoing

Project Type:

Web App / PWA

Role:

Senior Product Designer / Growth Designer

Team:

Product Team: PM, CEO, Lead Designer, myself, 15 engineers. Growth Team: Manager, 2 engineers, marketing/copywriter, myself.

Responsibilities:

UX/UI

Fan Monetization Flows

Prototypes

Design Systems

User Flows

Growth Design

Rapid A/B Experimentation

Conversion Optimization

Cross-Team Collaboration

Quantitative Analysis

Context

Fanvue is a creator monetization platform where fans can subscribe to exclusive content, unlock media via PTV (pay-to-view), and interact directly with their favorite creators. I work across both the core product team (alongside the Head of Product Designer) and the growth team, where I’m the sole designer. My main focus is on the fan-side experience — the most public-facing and widely accessible part of the platform as well as increasing conversion to reach the business monetization goals.

Fanvue in Numbers

#

1

Rising Adult Creator Platform

#

1

Rising Adult Creator Platform

#

1

Rising Adult Creator Platform

+

4M

Monthly Visits

+

4M

Monthly Visits

+

4M

Monthly Visits

100

%

Creator-Fan Monetization

100

%

Creator-Fan Monetization

100

%

Creator-Fan Monetization

Fan Signups YoY

Fan Signups YoY

Fan Signups YoY

Impact & Achievements

35

%

Success on Growth Experiments

35

%

Success on Growth Experiments

+

80

Growth Design solutions

+

80

Growth Design solutions

Total Renewals

Total Renewals

Fans Subscriptions Revenue

Fans Subscriptions Revenue

Chats Revenue

Chats Revenue

Total Paid Subscriptions

Total Paid Subscriptions

35

%

Success on Growth Experiments

35

%

Success on Growth Experiments

+

80

Growth Design solutions

+

80

Growth Design solutions

Total Renewals

Total Renewals

Fans Subscriptions Revenue

Fans Subscriptions Revenue

Chats Revenue

Chats Revenue

Total Paid Subscriptions

Total Paid Subscriptions

NDA on this project

Due to privacy and platform policies, I only showcase here fan-facing flows — the part of the product available to any logged-in user.

These include: • Creator profile views • Fan messaging/chat interface • PTV unlock and subscription flows • Tip and fan action modals.

NDA on this project

Due to privacy and platform policies, I only showcase here fan-facing flows — the part of the product available to any logged-in user.

These include: • Creator profile views • Fan messaging/chat interface • PTV unlock and subscription flows • Tip and fan action modals.

NDA on this project

Due to privacy and platform policies, I only showcase here fan-facing flows — the part of the product available to any logged-in user.

These include: • Creator profile views • Fan messaging/chat interface • PTV unlock and subscription flows • Tip and fan action modals.

Product + Growth Hacking

I focus on improving the end-to-end fan journey — from discovering creators to tipping, subscribing, and unlocking content. My role sits at the intersection of product and growth, balancing seamless UX with monetization goals.

I collaborate daily with PM, co-founders, marketing team and engineer to ship fast, iterative improvements. On the product side, I support design on both Creator and Fan side projects, in coordination with the Lead Designer. On the growth side, I independently drive design for conversion-focused initiatives and experimentation. Key areas I work on: • Redesigning fan unlock and subscription flows for higher clarity and engagement • Improving mobile-first navigation and interaction patterns • Designing fan chat, media unlocks, and action modals • Creating scalable, testable UI for A/B experimentation Upholding performance, accessibility, and user privacy throughout

Product + Growth Hacking

I focus on improving the end-to-end fan journey — from discovering creators to tipping, subscribing, and unlocking content. My role sits at the intersection of product and growth, balancing seamless UX with monetization goals.

I collaborate daily with PM, co-founders, marketing team and engineer to ship fast, iterative improvements. On the product side, I support design on both Creator and Fan side projects, in coordination with the Lead Designer. On the growth side, I independently drive design for conversion-focused initiatives and experimentation. Key areas I work on: • Redesigning fan unlock and subscription flows for higher clarity and engagement • Improving mobile-first navigation and interaction patterns • Designing fan chat, media unlocks, and action modals • Creating scalable, testable UI for A/B experimentation Upholding performance, accessibility, and user privacy throughout

Product + Growth Hacking

I focus on improving the end-to-end fan journey — from discovering creators to tipping, subscribing, and unlocking content. My role sits at the intersection of product and growth, balancing seamless UX with monetization goals.

I collaborate daily with PM, co-founders, marketing team and engineer to ship fast, iterative improvements. On the product side, I support design on both Creator and Fan side projects, in coordination with the Lead Designer. On the growth side, I independently drive design for conversion-focused initiatives and experimentation. Key areas I work on: • Redesigning fan unlock and subscription flows for higher clarity and engagement • Improving mobile-first navigation and interaction patterns • Designing fan chat, media unlocks, and action modals • Creating scalable, testable UI for A/B experimentation Upholding performance, accessibility, and user privacy throughout

Speed + Flexibility

Designing at Fanvue pushes me to think across two worlds: product and growth. I’m constantly balancing long-term UX improvements with the speed and flexibility needed for growth testing. Working in a highly sensitive creator ecosystem also deepens my understanding of trust, discretion, and responsible design.

Speed + Flexibility

Designing at Fanvue pushes me to think across two worlds: product and growth. I’m constantly balancing long-term UX improvements with the speed and flexibility needed for growth testing. Working in a highly sensitive creator ecosystem also deepens my understanding of trust, discretion, and responsible design.

Speed + Flexibility

Designing at Fanvue pushes me to think across two worlds: product and growth. I’m constantly balancing long-term UX improvements with the speed and flexibility needed for growth testing. Working in a highly sensitive creator ecosystem also deepens my understanding of trust, discretion, and responsible design.

Rod Martinez © 2025

Rod Martinez © 2025

Rod Martinez © 2025