Project Launch

Decrypt users were considered mostly entry level, low and medium proficiency in Crypto. Thus Decrypt’s slogan “Your Gateway to the world of Web3”. Editorial style is adapted by the team in a way to be clear for both newbies as well as seasoned crypto users.

Competitive Audit

I researched not only crypto media but most popular and visited mainstream media from USA and EU, taking into account most of our audience comes from those regions. The research focused around three axes: 1-Homepage Structure and its components (easiest access to desired content improves usability) 2-Articles styling and optimization for ease of read (to achieve longer session per user and time on page) 3-Information architecture and Navigation and how we could improve ours.

Project Launch

Decrypt users were considered mostly entry level, low and medium proficiency in Crypto. Thus Decrypt’s slogan “Your Gateway to the world of Web3”. Editorial style is adapted by the team in a way to be clear for both newbies as well as seasoned crypto users.

Competitive Audit

I researched not only crypto media but most popular and visited mainstream media from USA and EU, taking into account most of our audience comes from those regions. The research focused around three axes: 1-Homepage Structure and its components (easiest access to desired content improves usability) 2-Articles styling and optimization for ease of read (to achieve longer session per user and time on page) 3-Information architecture and Navigation and how we could improve ours.

Project Launch

Decrypt users were considered mostly entry level, low and medium proficiency in Crypto. Thus Decrypt’s slogan “Your Gateway to the world of Web3”. Editorial style is adapted by the team in a way to be clear for both newbies as well as seasoned crypto users.

Competitive Audit

I researched not only crypto media but most popular and visited mainstream media from USA and EU, taking into account most of our audience comes from those regions. The research focused around three axes: 1-Homepage Structure and its components (easiest access to desired content improves usability) 2-Articles styling and optimization for ease of read (to achieve longer session per user and time on page) 3-Information architecture and Navigation and how we could improve ours.

Project Launch

Decrypt users were considered mostly entry level, low and medium proficiency in Crypto. Thus Decrypt’s slogan “Your Gateway to the world of Web3”. Editorial style is adapted by the team in a way to be clear for both newbies as well as seasoned crypto users.

Competitive Audit

I researched not only crypto media but most popular and visited mainstream media from USA and EU, taking into account most of our audience comes from those regions. The research focused around three axes: 1-Homepage Structure and its components (easiest access to desired content improves usability) 2-Articles styling and optimization for ease of read (to achieve longer session per user and time on page) 3-Information architecture and Navigation and how we could improve ours.

Navigation Benchmarking

Audience

Data from GA, Parse.ly, SemRush + email surveys + users on Discord helped us segment our Audience with more clarity.

Audience

Data from GA, Parse.ly, SemRush + email surveys + users on Discord helped us segment our Audience with more clarity.

Audience

Data from GA, Parse.ly, SemRush + email surveys + users on Discord helped us segment our Audience with more clarity.

Audience

Data from GA, Parse.ly, SemRush + email surveys + users on Discord helped us segment our Audience with more clarity.

Wallet login

Introducing web3 wallet login

This new feature presents two significant opportunities. Firstly, it serves to educate novice users on the functionalities and potential of crypto wallets, transitioning them into proficient crypto users. Secondly, it paves the way for a more immersive web3 experience for experienced crypto enthusiasts, with future plans for NFT giveaways, certificates, airdrops, and more. Ultimately, it aims to foster loyalty from two distinct user demographics.

Wallet login

Introducing web3 wallet login

This new feature presents two significant opportunities. Firstly, it serves to educate novice users on the functionalities and potential of crypto wallets, transitioning them into proficient crypto users. Secondly, it paves the way for a more immersive web3 experience for experienced crypto enthusiasts, with future plans for NFT giveaways, certificates, airdrops, and more. Ultimately, it aims to foster loyalty from two distinct user demographics.

Wallet login

Introducing web3 wallet login

This new feature presents two significant opportunities. Firstly, it serves to educate novice users on the functionalities and potential of crypto wallets, transitioning them into proficient crypto users. Secondly, it paves the way for a more immersive web3 experience for experienced crypto enthusiasts, with future plans for NFT giveaways, certificates, airdrops, and more. Ultimately, it aims to foster loyalty from two distinct user demographics.

The primary objective is to provide users with up-to-date news summaries while directing them to the original sources for further reading. By enhancing user retention, session duration, and domain authority through credible content linkage, this feature enhances the overall user experience.

Wallet login

Introducing web3 wallet login

This new feature presents two significant opportunities. Firstly, it serves to educate novice users on the functionalities and potential of crypto wallets, transitioning them into proficient crypto users. Secondly, it paves the way for a more immersive web3 experience for experienced crypto enthusiasts, with future plans for NFT giveaways, certificates, airdrops, and more. Ultimately, it aims to foster loyalty from two distinct user demographics.

Homepage

New Layout/Grid Approach

Transitioning from the previous left-sided menu approach,, we considered implementing a three-column layout with a generous central space for main content.

This approach allowed us to allocate the main content to a central, larger column, while accommodating secondary content in smaller side columns. By maximizing space utilization, we aimed to enhance user interaction and content visibility.

With this approach we optimized space usage for ad placement and supplementary content, enhancing overall user engagement.

Homepage

New Layout/Grid Approach

Transitioning from the previous left-sided menu approach,, we considered implementing a three-column layout with a generous central space for main content.

This approach allowed us to allocate the main content to a central, larger column, while accommodating secondary content in smaller side columns. By maximizing space utilization, we aimed to enhance user interaction and content visibility.

With this approach we optimized space usage for ad placement and supplementary content, enhancing overall user engagement.

Homepage

New Layout/Grid Approach

Transitioning from the previous left-sided menu approach,, we considered implementing a three-column layout with a generous central space for main content.

This approach allowed us to allocate the main content to a central, larger column, while accommodating secondary content in smaller side columns. By maximizing space utilization, we aimed to enhance user interaction and content visibility.

With this approach we optimized space usage for ad placement and supplementary content, enhancing overall user engagement.

Homepage

New Layout/Grid Approach

Transitioning from the previous left-sided menu approach,, we considered implementing a three-column layout with a generous central space for main content.

This approach allowed us to allocate the main content to a central, larger column, while accommodating secondary content in smaller side columns. By maximizing space utilization, we aimed to enhance user interaction and content visibility.

With this approach we optimized space usage for ad placement and supplementary content, enhancing overall user engagement.

User Settings & Newsletter Subscription

We implemented a "user settings" and profile page to manage user's wallets, emails and at the same time a newsletters page to manage subscriptions.

User Settings & Newsletter Subscription

We implemented a "user settings" and profile page to manage user's wallets, emails and at the same time a newsletters page to manage subscriptions.

User Settings & Newsletter Subscription

We implemented a "user settings" and profile page to manage user's wallets, emails and at the same time a newsletters page to manage subscriptions.

User Settings & Newsletter Subscription

We implemented a "user settings" and profile page to manage user's wallets, emails and at the same time a newsletters page to manage subscriptions.

AI News Explorer

Empowered by AI, this feature serves as a News Aggregator, delivering the latest updates from authoritative media sources.

The primary objective is to provide users with up-to-date news summaries while directing them to the original sources for further reading. By enhancing user retention, session duration, and domain authority through credible content linkage, this feature enhances the overall user experience.

AI News Explorer

Empowered by AI, this feature serves as a News Aggregator, delivering the latest updates from authoritative media sources.

The primary objective is to provide users with up-to-date news summaries while directing them to the original sources for further reading. By enhancing user retention, session duration, and domain authority through credible content linkage, this feature enhances the overall user experience.

AI News Explorer

Empowered by AI, this feature serves as a News Aggregator, delivering the latest updates from authoritative media sources.

The primary objective is to provide users with up-to-date news summaries while directing them to the original sources for further reading. By enhancing user retention, session duration, and domain authority through credible content linkage, this feature enhances the overall user experience.

AI News Explorer

Empowered by AI, this feature serves as a News Aggregator, delivering the latest updates from authoritative media sources.

The primary objective is to provide users with up-to-date news summaries while directing them to the original sources for further reading. By enhancing user retention, session duration, and domain authority through credible content linkage, this feature enhances the overall user experience.

Redesigned Articles Headers & Layouts for Improved UX

We overhauled the layout of various article types, including regular News Articles, Deep Dives, and listicles (such as "Top 5 Crypto Cities"). For each layout, we optimized minimum and maximum text column sizes, font size, line height, paragraph spacing, and contrast ratios to ensure readability across different screen sizes.

Redesigned Articles Headers & Layouts for Improved UX

We overhauled the layout of various article types, including regular News Articles, Deep Dives, and listicles (such as "Top 5 Crypto Cities"). For each layout, we optimized minimum and maximum text column sizes, font size, line height, paragraph spacing, and contrast ratios to ensure readability across different screen sizes.

Redesigned Articles Headers & Layouts for Improved UX

We overhauled the layout of various article types, including regular News Articles, Deep Dives, and listicles (such as "Top 5 Crypto Cities"). For each layout, we optimized minimum and maximum text column sizes, font size, line height, paragraph spacing, and contrast ratios to ensure readability across different screen sizes.

Redesigned Articles Headers & Layouts for Improved UX

We overhauled the layout of various article types, including regular News Articles, Deep Dives, and listicles (such as "Top 5 Crypto Cities"). For each layout, we optimized minimum and maximum text column sizes, font size, line height, paragraph spacing, and contrast ratios to ensure readability across different screen sizes.

Revamped Accent and Background Colors

We decided to depart from the ubiquitous purple accent color, as it no longer conveyed the originality we sought. Instead, we chose a fresher tone that maintains a creative and innovative vibe while adding a touch of delicacy to the brand. Additionally, we transitioned from a gray background to a full white background and removed unnecessary background line guides to simplify the design.

Revamped Accent and Background Colors

We decided to depart from the ubiquitous purple accent color, as it no longer conveyed the originality we sought. Instead, we chose a fresher tone that maintains a creative and innovative vibe while adding a touch of delicacy to the brand. Additionally, we transitioned from a gray background to a full white background and removed unnecessary background line guides to simplify the design.

Revamped Accent and Background Colors

We decided to depart from the ubiquitous purple accent color, as it no longer conveyed the originality we sought. Instead, we chose a fresher tone that maintains a creative and innovative vibe while adding a touch of delicacy to the brand. Additionally, we transitioned from a gray background to a full white background and removed unnecessary background line guides to simplify the design.

Revamped Accent and Background Colors

We decided to depart from the ubiquitous purple accent color, as it no longer conveyed the originality we sought. Instead, we chose a fresher tone that maintains a creative and innovative vibe while adding a touch of delicacy to the brand. Additionally, we transitioned from a gray background to a full white background and removed unnecessary background line guides to simplify the design.

Unified components Library and DS.

We took an incremental approach to build an atomic design system.

Unified components Library and DS.

We took an incremental approach to build an atomic design system.

Unified components Library and DS.

We took an incremental approach to build an atomic design system.

Unified components Library and DS.

We took an incremental approach to build an atomic design system.

Typography + Accesibility

We made significant visual updates to Decrypt's typography to enhance readability.

We maintained a trio of fonts families that paired well: Akzindenz Grotesk, Canela, Meta Serif Pro. Starting with articles base text font,we opted to replace the previous Garamond font with Meta Serif Pro. While Garamond is undoubtedly beautiful and elegant, its lower x-height and classic appearance, better suited for printed text, made it less ideal for our crypto-focused website. Meta Serif Pro performs better on smaller screens and offers a more modern look, aligning well with our use case.

Canela is still kept as section title and article title's font while Akzidenz is used as an overall versatile tool.

Accesibility

. AA ratios 4:51 and 3:1 large text . AAA ratios 7:1 and 4:5:1 large text . Ensured Text contrast and sizes for proper readbility

Also Accessibility Improvements throughout the whole components library and website following WCAG's Guidelines

Typography + Accesibility

We made significant visual updates to Decrypt's typography to enhance readability.

We maintained a trio of fonts families that paired well: Akzindenz Grotesk, Canela, Meta Serif Pro. Starting with articles base text font,we opted to replace the previous Garamond font with Meta Serif Pro. While Garamond is undoubtedly beautiful and elegant, its lower x-height and classic appearance, better suited for printed text, made it less ideal for our crypto-focused website. Meta Serif Pro performs better on smaller screens and offers a more modern look, aligning well with our use case.

Canela is still kept as section title and article title's font while Akzidenz is used as an overall versatile tool.

Accesibility

. AA ratios 4:51 and 3:1 large text . AAA ratios 7:1 and 4:5:1 large text . Ensured Text contrast and sizes for proper readbility

Also Accessibility Improvements throughout the whole components library and website following WCAG's Guidelines

Typography + Accesibility

We made significant visual updates to Decrypt's typography to enhance readability.

We maintained a trio of fonts families that paired well: Akzindenz Grotesk, Canela, Meta Serif Pro. Starting with articles base text font,we opted to replace the previous Garamond font with Meta Serif Pro. While Garamond is undoubtedly beautiful and elegant, its lower x-height and classic appearance, better suited for printed text, made it less ideal for our crypto-focused website. Meta Serif Pro performs better on smaller screens and offers a more modern look, aligning well with our use case.

Canela is still kept as section title and article title's font while Akzidenz is used as an overall versatile tool.

Accesibility

. AA ratios 4:51 and 3:1 large text . AAA ratios 7:1 and 4:5:1 large text . Ensured Text contrast and sizes for proper readbility

Also Accessibility Improvements throughout the whole components library and website following WCAG's Guidelines

Typography + Accesibility

We made significant visual updates to Decrypt's typography to enhance readability.

We maintained a trio of fonts families that paired well: Akzindenz Grotesk, Canela, Meta Serif Pro. Starting with articles base text font,we opted to replace the previous Garamond font with Meta Serif Pro. While Garamond is undoubtedly beautiful and elegant, its lower x-height and classic appearance, better suited for printed text, made it less ideal for our crypto-focused website. Meta Serif Pro performs better on smaller screens and offers a more modern look, aligning well with our use case.

Canela is still kept as section title and article title's font while Akzidenz is used as an overall versatile tool.

Accesibility

. AA ratios 4:51 and 3:1 large text . AAA ratios 7:1 and 4:5:1 large text . Ensured Text contrast and sizes for proper readbility

Also Accessibility Improvements throughout the whole components library and website following WCAG's Guidelines

Streamlined Image Filters for Consistency and Quality

Previously, all images were automatically assigned color filters in the CMS, leading to inconsistent results and occasional unnatural color casts. To address this issue, we switched the default option to 'no filter' and refined existing filters to subtle adjustments. This change encouraged the editorial team to adopt a uniform approach, resulting in more consistent and visually appealing images throughout the website.

Streamlined Image Filters for Consistency and Quality

Previously, all images were automatically assigned color filters in the CMS, leading to inconsistent results and occasional unnatural color casts. To address this issue, we switched the default option to 'no filter' and refined existing filters to subtle adjustments. This change encouraged the editorial team to adopt a uniform approach, resulting in more consistent and visually appealing images throughout the website.

Streamlined Image Filters for Consistency and Quality

Previously, all images were automatically assigned color filters in the CMS, leading to inconsistent results and occasional unnatural color casts. To address this issue, we switched the default option to 'no filter' and refined existing filters to subtle adjustments. This change encouraged the editorial team to adopt a uniform approach, resulting in more consistent and visually appealing images throughout the website.

Streamlined Image Filters for Consistency and Quality

Previously, all images were automatically assigned color filters in the CMS, leading to inconsistent results and occasional unnatural color casts. To address this issue, we switched the default option to 'no filter' and refined existing filters to subtle adjustments. This change encouraged the editorial team to adopt a uniform approach, resulting in more consistent and visually appealing images throughout the website.

Outcomes

After implementing the redesign, we experienced positive results across various key performance indicators (KPIs).

. Unique visitors increase from 3.6m to 4.4m . Increase in pages p/session . NFT Courses certificates increased growth rate . GG Hub Membership passes grew to 30k . New layout led to an increase in Ad Revenue . Redesign helped increase more valuable partnerships

Outcomes

After implementing the redesign, we experienced positive results across various key performance indicators (KPIs).

. Unique visitors increase from 3.6m to 4.4m . Increase in pages p/session . NFT Courses certificates increased growth rate . GG Hub Membership passes grew to 30k . New layout led to an increase in Ad Revenue . Redesign helped increase more valuable partnerships

Outcomes

After implementing the redesign, we experienced positive results across various key performance indicators (KPIs).

. Unique visitors increase from 3.6m to 4.4m . Increase in pages p/session . NFT Courses certificates increased growth rate . GG Hub Membership passes grew to 30k . New layout led to an increase in Ad Revenue . Redesign helped increase more valuable partnerships

Outcomes

After implementing the redesign, we experienced positive results across various key performance indicators (KPIs).

. Unique visitors increase from 3.6m to 4.4m . Increase in pages p/session . NFT Courses certificates increased growth rate . GG Hub Membership passes grew to 30k . New layout led to an increase in Ad Revenue . Redesign helped increase more valuable partnerships

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Decrypt Media

Decrypt Website Redesign

Decrypt is a Web3 media company and creative studio, covering Crypto, AI and the latest tech trends. Powered by AI and Crypto Tools.

Decrypt Website Redesign

Decrypt Media

Decrypt is a Web3 media company and creative studio, covering Crypto, AI and the latest tech trends. Powered by AI and Crypto Tools.

Decrypt Media

Decrypt Website Redesign

Decrypt is a Web3 media company and creative studio, covering Crypto, AI and the latest tech trends. Powered by AI and Crypto Tools.

Decrypt Website Redesign

Decrypt Media

Decrypt is a Web3 media company and creative studio, covering Crypto, AI and the latest tech trends. Powered by AI and Crypto Tools.

Overview

Overview

Overview

Overview

Why did we build this?

Decrypt in Numbers

Goals

Project Impact & Achievements

Project Launch

Project Launch

Project Launch

Audience

Audience

Audience

Wallet login

Wallet login

Wallet login

Homepage

Homepage

Homepage

User Settings & Newsletter Subscription

User Settings & Newsletter Subscription

User Settings & Newsletter Subscription

AI News Explorer

AI News Explorer

Information Architecture and Navigation Structure

Information Architecture and Navigation Structure

Information Architecture and Navigation Structure

Redesigned Articles Headers & Layouts for Improved UX

Redesigned Articles Headers & Layouts for Improved UX

Redesigned Articles Headers & Layouts for Improved UX

Revamped Accent and Background Colors

Revamped Accent and Background Colors

Revamped Accent and Background Colors

Unified components Library and DS.

Unified components Library and DS.

Unified components Library and DS.

Typography + Accesibility

Typography + Accesibility

Typography + Accesibility

Streamlined Image Filters for Consistency and Quality

Streamlined Image Filters for Consistency and Quality

Streamlined Image Filters for Consistency and Quality

Outcomes

Outcomes

Outcomes